Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine. I worked closely with the Supergoop! team to develop the visual and verbal strategy that would bring the brand to life across every Amazon touchpoint.
An overall emphasis on guided selling extends to the A+ content and storefront design, where an innovative shade finder pushes the limits of the current Amazon experience in an attempt to help customers find the perfect product.
I continue to collaborate with Supergoop! on product launches as we work towards complete catalog representation.
In September 2020, Supergoop!’s CC Screen was awarded the “#1 New Release in Foundation Makeup” badge— well-deserved recognition for a partnership redefining the SPF experience on Amazon.